The brand values and professional ethics of Pelangi Publishing Group Bhd adhere closely to its motto "Quality Books for Quality Education". The public perception of the company as a publisher that people can rely on for top quality educational products is the successful culmination of its commitment to helping to shape a brighter future for everyone through education.

Currently, over 2000 bookshops located in all 13 states of Malaysia distribute Pelangi's books. Overseas, the company sells books over in 20 countries.